Problem
How might we make the government contracting process less complex?
With customers trickling in, we wanted to understand pain points of the initial product and figure out how we could make the government contracting process less daunting. Conducting user interviews and usability testing, we found that:
1. From the contracting opportunities curated for them, clients had a hard time deciphering which contract would fit their companies needs.
The government contracting process is complicated. With dense paperwork and many terms being used, we needed to simplify contract details and demonstrate which contracts best align with their company.
User Research
Conducting user interviews and usability testing with existing clients, we found:
01
Difficulty selecting contracts
From the contract opportunities curated within the portal, clients had a hard time deciphering which contract they should invest their time into applying for.
02
Language Complication
The government contracting process is complicated. With dense paperwork and many terms being used, we needed to simplify contract details and demonstrate which contracts best align with the client.
Ideation
CFit Score
Through our ideation process, we came up with the CFit score.
As the name suggests, the CFit score allows a company to see what government contract opportunities fit best with their background.
The CFit score pulls data from both the client's company and the contract details. It then displays a match rate of how well the contract would fit and assist the client's company.
User Flow
To draw clarity to the user's thought process, we created low-fidelity mockups and a user flow for the client's journey of going through the portal, including the log-in process.